Obama Smashes McCain on Link Popularity

10 November 2008 1,017 views One Comment

As I have been doing more and more research on the 2008 election and my post Wednesday, Top Searches on 2008 Election, and I am finding some very interesting information on ‘why’ some may have found more information about Obama which in turned strayed their opinions about him slightly.

Sage Lewis at Search Engine Watch, put together a great post, Obama’s Link Strategy Fuels Election Victory which outlined some of the facts on why Obama online website efforts were hugely better than McCains.

Obama’s Website Has More Link Popularity

Yahoo Site Explorer shows that almost 2 million links pointing to www.barackobama.com, but just over 900,000 links pointing to www.johnmccain.com. As well most know that links is not everything. You much have a very strategic mix but 2 million, mostly user generated, links will really help boost a websites popularity in search engines.

“Democrats are more active online than Republicans. Democrats are more likely to participate in online communities, and say they’re more heavily influenced in their voting decisions by information they find online.” which was released by Rubicon Consulting.

As each day goes by hundreds of thousands of new users are added to the Social Network weather it be creating a new blog, subscribing to forums, or reading online articles and blogs then sharing their options about them. With this knowledge we can really never and truly understand the power of online marketing and the energy behind it. For example, Digg, StumbleUpon, Tweeter, and others grow each day by leaps and bounds making the internet more interactive and more options which in turn leads to more power.

Let us look at some more interesting data,

2382 diggs for Neil Cavuto on John McCain
2130 diggs for The Republican Party is dead
2716 diggs for If Obama wins Virginia - it’s over